The market is anticipated to be growing on account of rising urbanization, hectic schedules, and growing popularity of the drink among the youngsters, who have a go-and-grab mentality. The demand for craft soda containing natural sweeteners such as stevia, agave nectar, and honey is increasing owing to their low-calorie content. The shifting consumer preference from sugar-laden drinks to low-sugar or mid-calorie beverages as well as choosing craft soda as an operative substitute for alcoholic drinks is expected to foster industry growth during the forecast period.įurthermore, growing concern toward obesity and shifting consumer preferences toward natural and organic drinks are reshaping the global craft soda industry. Moreover, the growing health concerns and rising awareness regarding the use of organic products are likely to further boost this growth. Rising population in developing countries along with the increasing consumer disposable income is expected to have a positive effect on the product industry in the coming years. The global craft soda market size was valued at USD 537.9 million in 2016.
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